Brief

The brand wanted their feed to do more than just show swimwear. While they had strong product imagery, the content felt flat and lacked personality, leaving the page more like a shop window than a brand experience. They were looking for a way to bring their vision to life, create a sense of story, and connect with their audience on a deeper level, so we worked on a feed rebrand.

  • We shifted the focus from display to storytelling. By mixing lifestyle content, close-ups, and curated scenes that matched the brand’s vibe, we broke up the grid and gave the feed direction. The result is a balance of product and mood that captures the feeling of summer holidays and travel, not just the swimwear itself.

Feed Rebrand