Our Work
Social First content creator
We partnered with Glassworks to create social-first content for TikTok and Instagram, helping establish a fresh direction for their platforms following a period of inactivity. With no set creative brief or specific content requirements, the project was designed as an opportunity to test different formats, trends and storytelling styles to understand what would resonate with their audience.
Our role covered the full creative process on the shoot day, from directing the models and setting each scene to developing concepts specifically designed for social.
Deliverables
We delivered a full day of social-first content production, followed by a four-hour editing turnaround, resulting in 17 final edits for TikTok and Instagram. The content included three studio vlogs, trending and viral-led concepts, and two repeatable content formats designed to act as templates for future social content. The combination of trend-led and consistent formats gave Glassworks both immediate content to publish and a clearer framework for developing their social presence moving forward.
Content Creation
We focused on creating content that felt native to TikTok and Instagram rather than traditional campaign assets, giving Glassworks a varied bank of content that could be distributed across both platforms over time.
This included scroll stopping copy and angles that felt less traditional and more native to both platforms