Our Work
Lamparee came on board looking to refresh their social media content with visuals that felt more aligned with the quality of their food and overall brand. Previous content focused heavily on the restaurant experience itself, but lacked a clear visual identity that made the dishes memorable online. The restaurant wanted to attract a audience who discover places through social media, and live a luxuery life.
Approach
The approach focused on storytelling through food rather than environment. Instead of filming the restaurant as a luxury space, we chose to show the dishes in ways that felt relatable and easy to imagine in real life moments such as brunch, casual dinners, or meeting friends.
Content
The new content style allowed viewers to picture the dishes as part of everyday life, which increased engagement and made the restaurant feel more familiar to younger audiences discovering it through social media.
Results
By shifting the storytelling from experience-based to food-based content, the brand was able to stand out from typical restaurant pages and build a stronger connection between the visuals and the decision to visit.