Brief
A fashion brand partnered with us to direct their rebrand campaign. The objective was to capture the essence of everyday luxury amongst the noise; a fresh, elevated identity that felt premium but still grounded in real life.
The inspiration came from the rhythm of city living: the chaos, the constant motion, and the quiet moments of beauty found in between. We wanted the campaign to mirror that contrast, where luxury meets the unfiltered energy of the everyday.
35+ 500k+ 250k+
Results
The campaign delivered exactly as imagined: five hero images per outfit and twelve teaser videos. Pre-drop content generated over 500,000 organic views, driving a record-breaking £250,000 in sales within the first week. The rebrand cut through the noise, establishing a fresh, premium identity that resonated instantly.
Ecommerce
We directed the e-commerce imagery aswell, creating a sleek, cohesive look for reflective white products on a black backdrop. we built in a custom Capture One preset and handling live photo selection, that kept the process fast, consistent, and detail-driven from start to finish.
Each teaser had an assigned date to tell the story of this new collections. this combined a mixture of campaign videos and pictures and social first imagery.